Are you aiming for futuristic, and current? Or are you hoping to recall an old-world sense of class? Think of the perception you want to set when choosing your font. ![]() Serifs suit some industries more than others. You won’t see Tesla using a serif font, but Tiffany & Co always will! How to use a serif font While some companies have redesigned their logos using a more contemporary-looking sans serif, many have chosen to stay the course of the traditional serif as it conveys a timeless and sophisticated sense of style. Take a look at some famous brands with serif logos below! ![]() Famous brands with serif font logosīrands that use serifs are perceived as traditional, established, and trustworthy to viewers. These fonts are often pre-installed in computers, making them an easy default choice. The most popular serif fonts are Times New Roman, Georgia, Garamond, and Didot (to name a few). Sans serif fonts offer a more contemporary and modern look that suits the web better. ![]() Using sans serif vs serif: Serif fonts add a more traditional touch and are popular for reading in print.
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